Training Video
INDUSTRY
Education
YEAR
2019
SERVICES
2D animation, Istitutional Promotional Video, Video Courses
Project Description
Kingston University is renowned for its commitment to excellence and innovation. A commitment that extends beyond the upgrade of courses and facilities, and makes the training of its staff a priority. The message was incredibly important, as it offered insights on how to build constructive relationships between students and teachers. But courses and educational material are not often digestible, even if the target has a strong digestive system for information, like academics themselves. This is why Kingston University commissioned us to create their video training series.
What we did
Strategy
We had to transform a highly academic text into a digestible piece of media, without losing accuracy, technicality… and the attention of our audience. This is how “Good Practice in Assessment and Feedback” became a bright-coloured and light-hearted animated video. The 2D characters match the Kingston University colour palette, and our voice actor was chosen specifically for his clear pronunciation and energetic attitude.
Output
- One 2D Istitutional Promotional Video
- Four 2D Video Courses
Benefit and Result
Both teachers and nonacademic staff appreciated the animated video series, praising both its quality and its effectiveness. The short length of the product, as well as the possibility to play the video on different devices, allowed employees to quickly share the information, speeding up the training process and increasing engagement rates. The videos have been used not only by Kingston University but across six UK universities, part of the university alliance group.
“
Working with Togada Studio has been a great experience. They produced four animated videos on assessment and feedback practice for the Learning and Teaching Enhancement at Kingston University. The videos are incredibly engaging and fresh - we love them! Their animators create exciting, relevant and innovative designs. They are responsive to feedback and are incredibly patient, professional and friendly. We hope to work with Togada again in the very near future. Thank you Togada!
Annie Hughes
Head of the Learning and Teaching Enhancement Centre
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