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Prezzogiusto is one of the best bill comparison platforms in Italy and abroad. Electricity, gas, mortgages. They will support you, whenever you are looking for an easy way to save money or better control over your financial life. A good, useful service, that needed a way to stand out from the crowd in order to save the day – and the pockets of its customer! The group sought an innovative way to bring traffic to their site, and what better way to engage their audience than an exciting new character?
Strategy
We took Prezzogiusto’s ideas, brand values and identity, and encapsulated them into a moving new 3D character. Merging research, analysis, and design, we carefully curated every aspect of Prezzogiusto‘s Iconic Fox, from its unique personality to the pattern of its scruffy fur.
Output
The Fox did not only communicate Prezzogiusto’s values, character, and ideas to its existing target and customer base, but it also drew in an unexpected new audience. This innovative creative strategy captured the attention of new investors and buyers, making Prezzogiusto even bigger. A new star is born, and this is only the beginning. Stay tuned to watch new performances on all the major Italian TV channels!
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Professionalism at its finest. The team (thanks to the always very helpful Riccardo) was able to understand and materialize all our requests for the creation of our 3D mascot. A guarantee. Thank you, until next time!
Senior Project Manager
We are ready!